Willingness-to-Pay Research

Willingness-to-Pay Research

Do you know how much customers are willing to pay for your product? Are some customer segments willing to pay more than others? What should be the price be for a product you are about to launch? With PriceBeam's Willingness-to-pay research you can quickly research what your customers really are willing to pay for a product or service in a given market.

Solve different pricing challenges:

• Setting the right price, instead of using guesswork.
• Implementing price increases more effectively.
• Setting prices for new products
• Optimizing prices across customer segments.

Understand Differences by Segment

Run analyses by customer segment and identify what customer segments are willing to pay a higher price. Use this to specifically target those segments, and improve the overall, average price.

Feature Value Matrix

Understand consumers’ willingness-to-pay for different product features and use such insights to optimize your product offering through add-ons and identification of salient features wanted by your target customers.

With PriceBeam´s Feature Value Matrix you can identify for which of your product features or benefits are customers willing to-pay, and how much. Understanding customer value of such attributes is essential in order to customize your product as necessary, wherever there is a potential fit. This is crucial to drive sales up, through attraction of target audience and additional features, as well cutting down on losses from features that aren’t valued.