Feature Value Matrix

PriceBeam's Value Feature Matrix Analysis allows you to compare WtP across multiple attributes or features within your products, both your own and that of the competition. The graph then maps which attributes your company should avoid, must haves, strictly differentiating salient features and those which your product can have as add Ons, together with their respective willingness to pay.

• Identify how to price your product as a whole, as well as which features are most wanted / unwanted or important/unimportant in driving value for your customers.
• Identify which features should be differentiating between products and what customers value more.
• Setting prices for new features or product/service levels.
• Test new product concepts for their impact on customers' willingness-to-pay
• Competitive price positioning through differentiation of your features.

Run the analyses in 109 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

• You define the target market and describe the product.
• PriceBeam finds the right respondents in each of the markets.
• Run single-market assessments.
• Run and compare results between countries, as part of international launches or price increases.