Challenges in Home Appliances Pricing
The range of prices for new appliances if very broad and depends on the type of appliance or brand in question. Knowing what features your customers value and what they are willing to pay is required to optimize profits when selling appliances. We must not only take into account perceived value of the appliances, but energy efficiency, length and cover of warranty, as well as the amount of power of water need , all influence the pricing and willingness to pay of customers.
Pricing Home Appliances has long been one of PriceBeam’s primary areas of expertise. Consumer goods companies benefit from price optimization more than any other industry, but at the same time, it is often an incredibly challenging task. In fact, only as little as 12% of consumer brands have a winning pricing strategy. Thus, the demand for our services in this industry is high and consequently, we have grown in expertise with the many projects we have done.