Comparative Willingness-to-Pay Research

Comparative Willingness-to-Pay

Quickly research what your customers in a given market are willing to pay across several products or services. Compare results and analyze differences in WtP.

Solve different pricing challenges:

• Setting the right price, instead of using guesswork.
• Implementing price increases more effectively.
• Setting prices for new products
• Test new product concepts for their impact on customers' willingness-to-pay
• Competitive price positioning

What about the Competition?

Compare easily your own willingness-to-pay with that of the competition. Find out if your product is considered more valuable, the same or less valuable than the closest competition.

Feature Value Matrix

Understand consumers’ willingness-to-pay for different product features and use such insights to optimize your product offering through add-ons and identification of salient features wanted by your target customers.

With PriceBeam´s Feature Value Matrix you can identify for which of your product features or benefits are customers willing to-pay, and how much. Understanding customer value of such attributes is essential in order to customize your product as necessary, wherever there is a potential fit. This is crucial to drive sales up, through attraction of target audience and additional features, as well cutting down on losses from features that aren’t valued.